You’ve got numbers to achieve, a boss to please, a job to keep.
Best way to do that? Convert followers to leads and customers.
We’ve got some tips for you..
1. Write to be understood
We humans get bombarded with 105,000 words a day, 23 words per second, equating to 34 gigabytes of information. I didn’t make that up.
So then… how do you get noticed when the noise is deafening, the signal weak? In seconds?
Be clear and crisp with your words. Here’s how.
Keep it simple
Write it out. Then edit maniacally.
Replace long words with simple, everyday ones. “Utilize?” Oh please. “Use?” That’s the one.
Straight up, the Hemingway App will make you a better writer—immediately.
Write with the right brain, edit with the left
Writing without correcting is the best use of your creative, expressive brain.
It allows you to get what’s out of your head, onto the page. That’s right brain stuff. Left brain is the linear thinking—like editing.
Mix the two? This makes it too easy to stall. Trying to correct while you express, and you’ll leave your best thoughts off the page.
Best to barf out the words first then, correct, organize and fix four or five or six times afterwards.
Writer’s block is self inflicted.
Ditch the jargon
Because it requires brain-translation, making the mind work harder than needed.
It’s a lazy way to write.
Companies and their writers hide behind these terms every day, all across the web. But not you, right? Do the heavy lifting for the reader, because they surely won’t. They’ll just click elsewhere.
Write to the reader
Make them, not you, the hero.
Because everyone loves themselves most.
Keep this on top-of-mind when writing. Of course this requires you know something about your audience. A lot, actually.
When writing, think about how you can get them to nod their virtual head. Do this well, and the reader will feel you are talking directly to them. And…
You’ll increase the odds for them hitting that critical button, image, or link.
Include an effective CTA
…to set the right expectation of what’s coming the reader’s way.
And what gains they can expect.
The long and short of it: keep readers in the know, with CTAs that are part of the flow. No surprises when they click your CTAs. Otherwise, that’s clickbait.
But it’s kind of hard to keep track of them all.
Facebook’s Boost Post tool to the rescue. Use it to automatically boost content that’s doing well organically. Like posts containing a link to your website once they receive 10 shares.
- Choose the type of posts to boost
- Set how long to promote them, and…
- Specify when to boost them with ad money
We use shares as a key metric. It’s more of an active engagement than a like or view.
Try auto-boosting your shares.
Why waste people’s time when a bot can do this for you?
Faster + Better = more conversions.
3. Make your website mobile friendly
Because the data says so.
People use their mobile devices 80 percent of the time on social media.
- Google prioritizes mobile-friendly web pages
- Mobile is the standard, thus…
- Site visitors expect it
- Your pages will rank higher
- You’ll get more conversions
- And six other reasons here
And, design for mobile first. Then for desktop.
Otherwise, mobile never looks as good as it should, or it takes more time and fidgeting to do after the fact.
Luckily, WordPress, Squarespace, and other popular website platforms have mobile rendering built in. But don’t use this an excuse to think desktop first, and mobile second.
Mobile is the way of the world.
For now. Maybe it’ll be watches next? I hope not.
4. Use visuals to enhance your story
True, content drives design.
And images follow up to move the reader through the story, with elegance and grace.
Words + Visuals, they’re made for each other.
Like Bogart and Bacall, Astaire and Rogers, Bonnie and Clyde.
Or think Peanut Butter cups. Chocolate + peanut butter. Meant to be together—not apart.