Instagram announced on 15, 2016 that it was changing its algorithm. Instead of showing photos in the usual chronological order, Instagram decided to switch things up and follow Facebook’s algorithm of ordering posts based on the viewer’s presumed level of interest.
This means that, essentially, it doesn’t matter how often you post about your brand—if your followers are not engaging with or showing interest in your content, your photos are likely to be pushed to the bottom of feeds. It became survival of the fittest, and brands that aren’t strategic or creative in their posting got lost in the noise.
If you’ve noticed a drop in your page’s likes and engagement over the past year, this algorithm (and your strategy) is the likely culprit. So how can you make sure that your content continues to be seen? Follow our tips below and your brand will no longer suffer the consequences of this algorithm—instead, it will reap the benefits.
1. Use instagram pods
The more comments your post gets on Instagram, the more the post get exposed to more of your followers, this is where the instagram pods come in.
Instagram pods are engagements groups where instagram users who need engagements on their posts/pages share engaments tips and engage with each other ‘s posts. Instead of waiting on your followers to drop comments on your posts, the pod members would help with that which would catapult your posts to more of your followers.
If you need engagements on your posts then I’ll advise you join a pod, to join a whatsapp based instagram pod with active members, click here
2. Post Quality & unique Content
It may seem obvious, but this is now more crucial than ever. Brands can no longer get away with publishing subpar, unoriginal content. To be heard above all the other noise out there, it’s essential that you find a unique voice for your brand. How is your content different from everything else that’s out there? How is it different from your competitors? Give this some serious thought. And whether that’s through jaw-dropping photos or thought-provoking captions, find a way to make your brand stand out.
Give your followers something that they will want to share. Show them something that will make them want to come back for more. A good rule of thumb is the following: every time you post a picture, put yourself in the shoes of your buyer persona(s) and ask: is this something that I would want to share if I were them?
3. Connect With Your Audience
At the end of the day, this is what it’s all about. Responding to comments (even if it’s just saying something like “Thank you!”) is one simple way to make your brand appear more personable. To keep boosting your following, like (and comment on) pictures posted by your target audience and follow users that are following accounts similar to yours.
Many of the most successful brands on Instagram rely on visually captivating, compelling stories to connect with their audiences. Whether that’s by sharing a photo accompanied by an interesting and unique quotation; providing fascinating historical tidbits; or posting a behind-the-scenes glance at your company, there are numerous ways to tell stories on Instagram. Just be sure that the narrative is directly correlated with your brand’s values and mission.
4. Be Consistent
Top & major brands post an average of 1.5 times per day to Instagram. While posting frequently is important, you don’t want to bombard your users with content—after all, nothing is more annoying than a brand (or individual) that posts incessantly. Test to find the magic number that works for your brand—and post away.
Also make sure that you are consistent in the content that you post. Think about everything from the captions, the filters, the angles, the colors, the lighting…develop a unique visual identity, so that when users see your photos, they will immediately recognize your brand.
5. Don’t Forget About Hashtags
Using hashtags are an easy way to increase following. Not sure what hashtags to use? Think of basic keywords that relate to your brand and the product or service offered. If you are trying to target a specific region, consider using location-specific hashtags, as well.
6. Check Out your similar brands
Look at brands that are similar to yours, particularly those with high followings and engagement. Are they doing anything that you’re not? Examine the type of content that they are posting and how successful it is. Look at the frequency in which they post to get an idea of how much you should be posting. Finally, consider how they are engaging with followers.
Take note of what your successful competitors are doing and implement those techniques in your own brand strategy.
7. Take advantage of the Filters
The multitude of filters and editing features on Instagram make it so that nearly any photograph can go from mediocre to breathtaking with just a few screen taps.
The power of filters is undeniable. According to research, “filtered photos are 21% more likely to be viewed and 45% more likely to be commented on” than those without filters. So which filters are the most effective? They found that photos with a “warmer” temperature, higher contrast and higher exposure received the most engagement.
At the end of the day, the most important thing is making your brand relatable and personable.
Bottom line: If you post high-quality, relevant content, while finding a way to connect with your users, the Instagram algorithm will reward you in the end, and your brand visibility will skyrocket.