6. Create Timeless Posts
Original and creative posts live longer on the social media Newsfeeds. Facebook particularly create more room and time in its space for evergreen content that pass relevant message for a targeted audience. Tailor your texts, images, graphics and videos to generate engagement from your audience and they will be of high performance. This strategy is particularly important in facebook, but not to be ignored at all on other social media platforms. Originality and freshness is the key to generating effective social media engagements.